YOUR
ENJOYMENT

For almost 200 years, our family at GEN 7 has been crafting the best wines in the USA that are loved by our family and yours. At its heart, GEN 7 Wines is a family business - steeped in tradition, connection, and celebration. Our wines were first sold in the 1800s and have been part of weddings, holidays, and meals for generations.

Meet Our Road to Rio

SHOP OUR COLLECTION

Our lengthy collection of wines stretch from reds, whites, sparkling and dessert wines. Partnering with artist, Lisa L. Cook, we crafted a whole series of wines with her beautiful artwork incorporated.

Join Our Wine Club - Exclusive Experiences

Wine that shaped the trade

Picture this: It’s a cozy December night in Aspen and you’re hosting a group of friends for dinner. The steaks are charring, the brussel sprouts are roasting, and you want to serve something special - not some wine anybody can grab at Costco. But it’s snowy and your guests will be here in 20 minutes; you don’t have time to pick something up. Give thanks to the culinary gods that you got your GEN 7 wine club shipment last week and there’s a gorgeous bottle of 2017 Cabernet Sauvignon Reserve in there! Now you can introduce your friends to an incredible wine they might not have tried and save yourself a trip to the wine store. That’s what we call a win / win.

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